Conditions d’achèvement
The journey of a targeted email and the steps that the learners/ users have to follow in case the mail is opened or not by the receiver:
● Send Email
● Wait for two days
● Not opened: Repeat with new subject
● Open - yes: Follow up email with a call to action (Click, Purchase)
● Action: email to thank the receiver participated in the offer/ booking
Source image: https://automizy.com/blog/marketing-automation-campaign-examples/ ;