Scenario Objectives

This learning scenario aims to adopt a structured and practical approach to your teaching strategies related to digital marketing for hotels in VET at EQF 5.

More specifically, we have identified the following steps or phases, described in detail in the following section with specific references to DigCompEdu activities and skills:

●        What is Email Marketing? (definition)

●        How do we manage email marketing?

●        Proposed lists of famous platforms for email marketing

●        Characteristics of the email marketing platforms

●        Advantages of email marketing

●        GDPR rules

●        Double opt-in method

●        Best time & day to send an email

●        Best proposed titles of an email

●        Spam words: what to avoid?

●        Presentation of the Mailchimp platform