Scenario description

Digital marketing covers a huge area of different sectors, and in this case, we focus on hospitality. Additionally, digital marketing consists of various aspects, and in this course, we will focus on how to outreach more sales for a property through email marketing.

There are many reasons why emails constitute an easy and effortless way to create more bookings for hotels and lodgings. Nowadays, people are connected to the web 24/7 with the result that they constantly receive and check their notifications from social media as well as emails, which is quite common but at the same time a corporate and official way to comminate with the rest of the world.

In this case, you may promote your product and guide your guests to agree to offers through email in 2-3 simple steps and as quickly as possible. This will have as a result in to increase in the direct bookings on your property and an increase in the annual revenue.

The specific added value of this scenario consists of providing concrete and actionable examples to support teachers and trainers in integrating and deploying digital skills while working on the implementation phases of digital marketing in the hospitality sector.