Section outline
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According to Revised Bloom's Taxonomy (Anderson and Krathwohl, 2001), the learning scenario applies to four areas:
● Understanding: Understanding the needs of people in the sales department, especially in the digital part of their work
● Applying: Applying knowledge gained through theory to practice in hospitality in real contexts (to create an email campaign and the successful send and opening of the e-mail)
● Analysing: Analysing the needs to promote the hotel and engage or acquire new guests through e-mailing. Analyzing the needs of the staff in the sales department to gain the proper knowledge and skills.
● Evaluating: Evaluating and reflecting on own performance in practice
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